I was on the Chicago metro when I took a picture of the in-your-face advertising for the up and coming erectile dysfunction pill called Roman. This was the second time I saw the ad. The first time was in May, after buying a single ride ticket to get on the Manhattan 6 line. I turned from the ticket machine and saw generation Y faces plastered like wallpaper everywhere my eyes could see.
So many questions popped into my media literacy mind: How much do these cities get paid by Roman and how do they use the money? Why are they marketing to younger males? Is it mandatory for pharmaceutical companies to have an ethics board? How easy is it to get a Roman prescription?
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